An AI voice disclosure is a short label that tells your audience a voice was made with AI. Whether you need one depends on where you publish. Meta asks for a label on realistic AI voiceovers. Apple Podcasts requires one for synthetic voices. YouTube asks when content looks real. Pick your platform below and copy a ready line.
Key Takeaways
- Meta (Facebook, Instagram, Threads) lists “a reel narrated with a realistic AI-generated voiceover” as an example that may need its “AI info” label.
- Apple Podcasts requires creators who use synthetic voices to disclose it in the content and the metadata of each episode and show.
- YouTube asks you to disclose realistic AI content that could mislead viewers about what happened. Cloning your own voice for voiceovers or dubs is on its “don’t have to disclose” list.
- In the US, calls that play an AI voice need the called person’s prior express consent, and the message must name the caller at the start.
- The EU AI Act requires disclosure of deep fakes, including AI audio that resembles real people, from August 2, 2026. The UK has no blanket rule for ads.
Do you have to disclose an AI voice? Quick answers
This table covers an AI voiceover in a stock voice, made for your own content. Cloned or impersonated voices raise the bar everywhere.
| Where you publish | Label needed for an AI voiceover? | Where the label goes |
|---|---|---|
| Facebook, Instagram, Threads | Likely, if the voice sounds realistic | ”AI info” label when you post |
| Apple Podcasts | Yes, for synthetic voices | In the episode audio and the show and episode metadata |
| YouTube | When the content is realistic and could mislead viewers | ”AI use” setting under Attributes in YouTube Studio |
| US outbound phone calls | Consent and caller ID are required | Name the business at the start; give a phone number |
| EU audiences | Yes, if the audio resembles a real person and could seem authentic | Clear notice at first exposure |
| UK ads | Only if leaving it out would mislead | In the ad, close to the AI content |
Personalize your disclosure lines
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- Pick your platform in the "Copy-ready disclosure lines" section. Your details are already in every line.
- Press Copy and paste the line into your description, show notes, ad or call script.
Copy-ready disclosure lines
Choose where you publish. Each line is short enough to read aloud in 3–6 seconds.
YouTube AI voice disclosure
Rule: YouTube asks creators to disclose when they “use AI to meaningfully alter or generate photorealistic content”. Its examples include making a real person seem to give advice they never gave. A narrator that is plainly a voiceover, over footage you filmed or screen recordings, is not on its examples list.
How: in YouTube Studio, open the Attributes section when you upload and set “AI use” to Yes or No. YouTube says disclosing won’t limit a video’s audience or its eligibility to earn money.
Video description line Description
Spoken line for the intro ≈ 4 s
Pinned comment Comment
Instagram and Facebook AI voice disclosure
Rule: Meta may require the “AI info” label on photorealistic video or realistic-sounding audio made or changed with AI. Its own examples include “a reel narrated with a realistic AI-generated voiceover”. Meta says there may be penalties when a required label is missing.
How: add the AI label when you share the post or reel, then add a caption line so the disclosure stays with the post wherever it is shared.
Reel or post caption Caption
On-screen text First 2 s
Story or reel spoken tag ≈ 3 s
Podcast AI voice disclosure
Rule: Apple Podcasts says creators using AI to generate audio, “including synthetic voices”, must prominently disclose it in the content and the metadata for each episode and show. That means a spoken line and a line in your show notes.
How: read the spoken line at the top of each episode. Put the show-notes line in every episode description and the show description in your hosting platform.
Spoken line at the start of each episode ≈ 5 s
Episode description line Metadata
Show description line Metadata
AI voice disclosure in ads
Rule (UK): the ASA says there is no blanket legal requirement to disclose AI in UK ads. Ask two questions: would the audience be misled without a disclosure, and would the disclosure clarify the ad or contradict it? A label can’t fix an ad that is misleading at its core.
Rule (platforms): paid ads on Meta still follow its AI labeling rules for realistic audio. Never use an AI voice that sounds like a real person, such as a celebrity endorser, without written consent.
End-card text On screen
Audio ad tag line ≈ 3 s
Landing page or ad copy footnote Footnote
AI voice disclosure on phone calls (US)
Rule: the FCC confirmed in February 2024 that AI-generated voices count as an “artificial or prerecorded voice” under the TCPA. Outbound calls that use one need the called person’s prior express consent, unless an emergency purpose or exemption applies.
What the message must say: the business name at the start, and a callback number during or after the message. Telemarketing messages also need an opt-out method. Greetings for people who call you are inbound, so these outbound-call rules don’t apply to them.
Outbound reminder call opening ≈ 6 s
Outbound call closing ≈ 6 s
Inbound greeting (optional transparency) ≈ 5 s
AI voice disclosure for EU audiences
Rule: under Article 50(4) of the EU AI Act, anyone who uses AI to make a deep fake must disclose that it is AI-generated or manipulated. A deep fake includes AI audio that “resembles existing persons” and would falsely appear authentic. Article 50 applies from August 2, 2026.
How: give the notice clearly, at the latest when people first hear the content. For obviously creative, satirical or fictional work, the disclosure can be light enough not to spoil it.
Spoken notice at the start ≈ 4 s
Satire or fiction (light touch) Description
Have the script ready? Paste it into Kveeky, pick from 700+ stock voices, and download MP3 or WAV. Then add the label for your platform.
Voice your script freeWhen is an AI voice not a disclosure problem?
Most creator use of a stock AI voice is low risk. The rules above target audio that could fool people about who is speaking or what happened. Risk goes up fast in three cases:
- The voice sounds like a real person. A cloned or sound-alike voice needs that person's written consent, and in the EU it can be a deep fake.
- The content shows real events. YouTube's examples include made-up news, such as a real person being arrested.
- You call people. In the US, outbound AI-voice calls need prior express consent before you dial.
For the laws on cloning and likeness, read is voice cloning legal?. For phone scripts, see the IVR and virtual receptionist scripts. Dubbing a video for other markets? The AI dubbing guide covers consent and disclosure too.
How Kveeky helps you publish AI voice openly
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Before you publish: AI voice disclosure checklist
| Check | Why it matters |
|---|---|
| The voice is a stock voice, or you have written consent | Sound-alike voices of real people carry the most legal risk |
| Platform label set (YouTube “AI use”, Meta “AI info”) | Missing a required label can lead to penalties |
| Spoken line plus a text line for podcasts | Apple Podcasts asks for disclosure in content and metadata |
| Business name first, callback number included | Required in US artificial-voice call messages |
| Consent on file for outbound AI-voice calls | The TCPA needs prior express consent for these calls |
| Notice at first exposure for EU deep fakes | Article 50 sets the timing of the disclosure |
| Ad claims true even without the label | In the UK, a label can’t fix a misleading ad |
Frequently asked questions
Do I have to disclose an AI voice on YouTube?
Only when the content is realistic and could mislead viewers, such as a real person seeming to say something they didn’t. Set “AI use” to Yes under Attributes in YouTube Studio. Disclosing doesn’t limit reach or monetization.
Do I need to label an AI voiceover on Instagram or Facebook?
Yes, if it sounds realistic. Meta lists “a reel narrated with a realistic AI-generated voiceover” as content that may need its “AI info” label.
Do podcasts have to disclose AI voices?
On Apple Podcasts, yes. Creators who use synthetic voices must disclose it prominently in the content and in the metadata of each episode and show.
Is it legal to use an AI voice in phone calls?
In the US, outbound calls with an AI voice need the called person’s prior express consent. The message must name the business at the start and give a callback number. Inbound greetings are not outbound calls.
Do UK ads have to say they use an AI voice?
There is no blanket legal requirement. The ASA says to disclose when leaving it out would mislead the audience, and a disclosure can’t fix an ad that is misleading at its core.
Is this legal advice?
No. This page summarizes official rules checked on October 12, 2026. For a specific campaign, check the platform’s current help page or ask a lawyer.
Sources
- YouTube disclosure rule, examples, the “AI use” setting, monetization and penalties: YouTube Help, “Disclosing use of altered or synthetic content”, retrieved 12 October 2026.
- Meta’s “AI info” label, the realistic AI voiceover example and penalties: Meta Help Center, “How to identify AI content on Meta products”, retrieved 12 October 2026.
- Synthetic voice disclosure in content and metadata (guidelines 1.11 and 1.12): Apple Podcasts for Creators, “Content Requirements”, retrieved 12 October 2026.
- AI-generated voices are “artificial or prerecorded voice” under the TCPA and need prior express consent: FCC 24-17, Declaratory Ruling, adopted February 2, 2024, retrieved 12 October 2026.
- Caller identity at the start and callback number in artificial-voice messages: 47 CFR § 64.1200(b), Legal Information Institute, retrieved 12 October 2026.
- Deep fake disclosure, timing and the creative-work exception: EU AI Act, Article 50, AI Act Service Desk (European Commission), retrieved 12 October 2026.
- Definition of “deep fake”: EU AI Act, Article 3(60), retrieved 12 October 2026.
- Application date of August 2, 2026: EU AI Act, Article 113, retrieved 12 October 2026.
- No blanket UK requirement and the two-question test: ASA, “Disclosure of AI in advertising: striking the balance between creativity and responsibility” (May 29, 2025), retrieved 12 October 2026.