Explainer Video Script Template: 30, 60, 90 s

An explainer video script template follows six parts: hook, problem, solution, how it works, proof and call to action. At the average speaking rate of 150 words per minute, a 30-second video holds about 75 words, a 60-second video about 150 and a 90-second video about 225. Build yours below, section by section, and watch the word budget as you type.

Key Takeaways

Word budgets: at about 150 words per minute, 30, 60 and 90 seconds hold about 75, 150 and 225 words. The templates start well under that, so your own details, pauses and music fit.

Structure: hook, problem, solution, how it works, proof, call to action. The 30-second version drops the proof; the 90-second version adds an objection.

One idea per video: a longer video should add proof, not more features.

Edit in place: every section on this page is editable, and its label shows the live word count against its time budget.

Plan captions early: WCAG success criterion 1.2.2 requires captions for prerecorded video with audio at Level A, and your final script is the best starting point for them.

How do you build an explainer script section by section?

Fill in your details in the boxes below. Nothing is sent or saved.
Pick a length in the builder. Your details appear in every section.
Edit any section by clicking in it. The label turns red when the section runs over its time budget.
Copy the full script and paste it into Kveeky to hear it.

Explainer video script builder: 30, 60 and 90 seconds

Choose a length. Each label shows the words in that section, the spoken length at 150 words per minute, and its time budget. Click inside any section to rewrite it; the count updates as you type. Placeholders in square brackets count as one word until you replace them.

30-second explainer script, section by section

A 30-second explainer carries one idea. Skip the long set-up: name the problem, show the answer, and ask for one action. The time budget for each section is in its label (Hook 4 s, Problem 7 s, Solution 8 s, Steps 6 s, Action 5 s); the total is 30 seconds.

1. Hook 4 words · ≈ 2 s of 4 s

Tired of [the problem]?

2. Problem 14 words · ≈ 6 s of 7 s

Most [audience] lose hours to it every week, and quick fixes only add work.

3. Solution 13 words · ≈ 5 s of 8 s

[product] gives you [the result], without the extra effort or the learning curve.

4. Steps 8 words · ≈ 3 s of 6 s

[step-1]. [step-2]. [step-3]. That is all it takes.

5. Action 5 words · ≈ 2 s of 5 s

Try [product] today at [website].

Full 30-second script 44 words · ≈ 18 s of 30 s

Tired of [the problem]? Most [audience] lose hours to it every week, and quick fixes only add work. [product] gives you [the result], without the extra effort or the learning curve. [step-1]. [step-2]. [step-3]. That is all it takes. Try [product] today at [website].

60-second explainer script, section by section

A 60-second explainer has room for one idea and a short proof. Add a how-it-works step list and a line of evidence. The time budget for each section is in its label (Hook 6 s, Problem 10 s, Solution 12 s, Steps 16 s, Proof 8 s, Action 8 s); the total is 60 seconds.

1. Hook 8 words · ≈ 3 s of 6 s

Tired of [the problem]? You are not alone.

2. Problem 19 words · ≈ 8 s of 10 s

Every week, [audience] lose time to it. The old way means more steps, more mistakes and no real progress.

3. Solution 21 words · ≈ 8 s of 12 s

That is why we built [product]. It helps [audience] get [the result], with less effort and more control from day one.

4. Steps 17 words · ≈ 7 s of 16 s

Here is how it works. First, [step-1]. Next, [step-2]. Then, [step-3]. Most people finish in one sitting.

5. Proof 8 words · ≈ 3 s of 8 s

[proof]. See why teams already rely on it.

6. Action 16 words · ≈ 6 s of 8 s

Ready to get [the result]? Start with [product] today. Visit [website] and see it for yourself.

Full 60-second script 89 words · ≈ 36 s of 60 s

Tired of [the problem]? You are not alone. Every week, [audience] lose time to it. The old way means more steps, more mistakes and no real progress. That is why we built [product]. It helps [audience] get [the result], with less effort and more control from day one. Here is how it works. First, [step-1]. Next, [step-2]. Then, [step-3]. Most people finish in one sitting. [proof]. See why teams already rely on it. Ready to get [the result]? Start with [product] today. Visit [website] and see it for yourself.

90-second explainer script, section by section

A 90-second explainer can tell a small story. Open with a scene, answer the biggest objection, and give the viewer a clear next step. The time budget for each section is in its label (Hook 8 s, Problem 14 s, Solution 14 s, Steps 24 s, Proof 12 s, Objection 10 s, Action 8 s); the total is 90 seconds.

1. Hook 15 words · ≈ 6 s of 8 s

Picture this. It is Monday morning, and you are already behind because of [the problem].

2. Problem 28 words · ≈ 11 s of 14 s

You are not the only one. Every week, [audience] lose hours to it. It never feels finished. The old way means more steps, more mistakes and more stress.

3. Solution 28 words · ≈ 11 s of 14 s

That is why we built [product]. It helps [audience] get [the result], with less effort and more control from the very first day. No long set-up. No guesswork.

4. Steps 44 words · ≈ 18 s of 24 s

Here is how it works. First, [step-1]. Next, [step-2]. Then, [step-3]. That is the whole process. You do not need training, a long manual or a call with sales. Most people finish set-up in a single sitting, and see their first result straight away.

5. Proof 19 words · ≈ 8 s of 12 s

[proof]. Teams like yours already use [product] every day, and the feedback is always the same: it just works.

6. Objection 18 words · ≈ 7 s of 10 s

Worried about switching? Do not be. Start small, keep your current tools, and move at your own pace.

7. Action 16 words · ≈ 6 s of 8 s

Ready to get [the result]? Start with [product] today. Visit [website] and see it for yourself.

Full 90-second script 168 words · ≈ 67 s of 90 s

Picture this. It is Monday morning, and you are already behind because of [the problem]. You are not the only one. Every week, [audience] lose hours to it. It never feels finished. The old way means more steps, more mistakes and more stress. That is why we built [product]. It helps [audience] get [the result], with less effort and more control from the very first day. No long set-up. No guesswork. Here is how it works. First, [step-1]. Next, [step-2]. Then, [step-3]. That is the whole process. You do not need training, a long manual or a call with sales. Most people finish set-up in a single sitting, and see their first result straight away. [proof]. Teams like yours already use [product] every day, and the feedback is always the same: it just works. Worried about switching? Do not be. Start small, keep your current tools, and move at your own pace. Ready to get [the result]? Start with [product] today. Visit [website] and see it for yourself.

Script ready? Paste it into Kveeky, pick a voice, set the speed so it lands on 30, 60 or 90 seconds, and download an MP3.

Voice your explainer free

How many words fit in each explainer length?

Use this as your budget before you write, and keep a little under it for breaths, music and on-screen moments. For other lengths or speeds, use the words to minutes calculator.

Video length	Words at 150 wpm	Words at 130 wpm (slower, clearer)	Sections in the template
30 seconds	75	65	5
60 seconds	150	130	6
90 seconds	225	195	7

Does your own script fit its length? Paste it and check

Paste a script you already have. The counter shows the live word count, the spoken length at your chosen pace and the word budget for your video length.

What goes on screen while the voice speaks?

Write the script first, then plan the picture around it. This storyboard shows how the 60-second template maps to visuals. The seconds are the section budgets from the builder above.

Time	Section	The voice says	On screen
0–6 s	Hook	The question about the problem	The problem, shown large and simple
6–16 s	Problem	Why the old way fails	Two or three quick cuts of the pain
16–28 s	Solution	What your product does	Product name and the main screen
28–44 s	How it works	Three steps	One screen per step, numbered
44–52 s	Proof	One result or quote	A customer name, logo or figure
52–60 s	Call to action	Where to go	Web address, big and still

Pre-record checklist Brief

Explainer script check: one idea only. The hook states the viewer's problem, not your company name. Each sentence is short enough to say in one breath. Numbers, names and web addresses are written the way they are spoken. One call to action, said once clearly. Word count fits the length at 150 words per minute, with room for pauses. Captions planned from the final script. If the voice is AI, check the platform's labelling rules before you publish.

Write for the ear. Read each section aloud, cut any sentence you run out of breath on, and see our guide to pauses, emphasis and pacing for shaping the read. If the explainer also goes out as a podcast clip or audio ad, the podcast intro and outro templates show how to adapt the same lines for audio only.

How Kveeky helps you voice an explainer video

Kveeky turns a finished script into a voice read in minutes, so you can hear two versions before you record anything on screen.

700+ voices in 40+ languagesAmerican, British, Australian, Canadian and Indian English voices, plus other languages for localized versions.

Speed from 0.5× to 2×Tighten or relax a read to land on 30, 60 or 90 seconds without rewriting it.

Six emotion presetsChoose from Neutral, Happy, Love, Angry, Calm and Sad to match the tone of the video.

Free plan, paid plans for businessThe free plan gives 500 credits a month, about 40 seconds of standard voices. Every paid plan includes commercial usage rights.

See AI voiceover for explainer videos and product demo voiceovers for more on voices that suit these videos, or read the English text to speech page to pick an accent. The plans and pricing page lists what each plan includes. For a deeper look at the 60-second format, read the 60-second product demo script framework and explainer video voiceover tips.

Frequently asked questions

How long should an explainer video script be?

As long as the idea needs, and no longer. A 30-second video suits one idea, 60 seconds adds a short how-it-works and proof, and 90 seconds adds an objection and a clearer story. At 150 words per minute that is about 75, 150 and 225 words.

How many words is a 60-second explainer video script?

About 150 words at the average US speaking rate of 150 words per minute. Aim for 120 to 140 so there is room for pauses, music and on-screen moments.

What is the structure of an explainer video script?

Hook, problem, solution, how it works, proof and call to action. Shorter videos drop the proof; longer ones add a section that answers the biggest objection.

Should I write the script before the visuals?

Yes. The script sets the length and the order of ideas, and the visuals can then follow each line. Changing the words later means redoing the animation or edit.

Can I use an AI voice for an explainer video?

Yes. Paste the script into Kveeky, choose a voice, adjust the speed, and download an MP3. Use a paid plan if the video promotes a business, and check each platform’s rules on labelling AI voices before you publish.

Sources

Average speaking rate of about 150 words per minute: National Center for Voice and Speech, “Voice Qualities”, retrieved 16 October 2026.
Captions required for prerecorded audio in synchronized media, Level A: W3C, “Understanding Success Criterion 1.2.2: Captions (Prerecorded)”, retrieved 16 October 2026.
Kveeky formats, plans and rights: Kveeky pricing, retrieved 16 October 2026.

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Explainer Video Script Template for 30, 60 and 90 Seconds