Radio Ad Script Templates: 15, 30, 60 Seconds

A radio ad script template works best when you write to the clock: with room for pauses and music, a 15-second ad holds about 35 words, a 30-second ad about 70 and a 60-second ad about 140. Fill in your details below to personalise 12 ready scripts in US and UK wording, watch the live word count, and copy the one you want.

Key Takeaways

Word budgets: at the average US rate of 150 words per minute, 15, 30 and 60 seconds hold about 38, 75 and 150 words. The templates start well under that, so your business details, the music and the pauses fit.

Spotify’s guidance is stricter: it recommends no more than 65 words for a 30-second ad and about 100 for 60 seconds.

Structure: every template follows hook, problem, answer, offer, then a call to action you say twice.

UK rules: radio ads from special-category advertisers, such as gambling, alcohol and financial products, must be cleared by Radiocentre before broadcast.

US rules: paid broadcast matter must say who paid, and for a commercial the advertiser’s name does that.

Personalise all 12 radio scripts at once

Type your details in the boxes below. Nothing is sent or saved.
Pick a length in the "Radio ad scripts" section. Your details are already inside every script.
Check the live count next to each script title, then press Copy and paste it into Kveeky.

Radio ad scripts: 15, 30 and 60 seconds

Choose a length. Each label shows the live word count and the spoken length at 150 words per minute, and turns red if the script runs over its slot. The US and UK versions differ in wording only; the rules that apply to your ad are listed further down.

15-second radio ad scripts

A 15-second ad has room for one idea: who you are, one reason to act, and where to go. Say the name twice.

Special offer, US 29 words · ≈ 12 s of 15 s

[Business name] is giving you [your offer], but only until [end date]. [What you offer], right here in [town or area]. Go to [website or phone] today. [Business name].

Special offer, UK 25 words · ≈ 10 s of 15 s

Looking for [what you offer] in [town or area]? [Business name] has [your offer], until [end date]. Find us at [website or phone]. [Business name].

Local reminder, US 24 words · ≈ 10 s of 15 s

Neighbors in [town or area] know [Business name] for [what you offer]. Stop by, or visit [website or phone]. [Business name]. Here for you.

Local reminder, UK 28 words · ≈ 11 s of 15 s

If you live near [town or area], you know [Business name] for [what you offer]. Pop in, or visit [website or phone]. [Business name]. Always happy to help.

30-second radio ad scripts

A 30-second ad can carry a short problem and answer. Keep one offer, one deadline and one way to respond.

Problem and answer, US 50 words · ≈ 20 s of 30 s

Tired of waiting around for [what you offer]? At [Business name] in [town or area], we make it simple. Friendly people, fair prices, and no runaround. And right now you get [your offer], until [end date]. Visit [website or phone]. That's [website or phone]. [Business name]. Better, from the start.

Problem and answer, UK 49 words · ≈ 20 s of 30 s

Fed up of hunting around for [what you offer]? [Business name] in [town or area] makes it easy. Friendly advice, fair prices, no fuss. And until [end date], you can get [your offer]. Find out more at [website or phone]. That's [website or phone]. [Business name]. Do it properly.

Event or sale, US 47 words · ≈ 19 s of 30 s

Mark your calendar. [Business name] is holding a big event in [town or area], and you are invited. Come see [what you offer], meet the team, and enjoy [your offer]. It all ends [end date], so don't wait. Details at [website or phone]. Again, [website or phone].

Event or sale, UK 52 words · ≈ 21 s of 30 s

Save the date. [Business name] is hosting something special in [town or area], and everyone is welcome. Come and see [what you offer], meet the team, and take advantage of [your offer]. It finishes [end date], so don't leave it late. Full details at [website or phone]. Once more, [website or phone].

60-second radio ad scripts

A 60-second ad has time for a small story. Open with the listener’s problem, show the change, then ask for one action.

Story ad, US 102 words · ≈ 41 s of 60 s

It's Saturday morning, and you have a long list and not much time. You need [what you offer], and you need it done right. That's where [Business name] comes in. Right here in [town or area], our team has helped our neighbors for years, and we treat every customer like family. We listen first. We explain the options in plain English. And we never charge for what you don't need. This month, we're offering [your offer]. But it ends [end date], so don't put it off. Visit [website or phone] today. That's [website or phone]. [Business name]. We'll take it from here.

Story ad, UK 104 words · ≈ 42 s of 60 s

It's Saturday morning, the kettle's on, and your to-do list is longer than the weekend. You need [what you offer], and you want it done properly. That's where [Business name] comes in. Based in [town or area], our team has looked after local customers for years, and we treat everyone like a neighbour. We listen first. We explain your options in plain English. And we never charge for anything you don't need. Right now, we're offering [your offer], until [end date], so don't leave it too late. Find out more at [website or phone]. That's [website or phone]. [Business name]. Leave it with us.

Brand ad, US 95 words · ≈ 38 s of 60 s

Some businesses just sell. Others show up. At [Business name], we've been showing up for [town or area] for as long as we've been open. Whether you need [what you offer] or just a straight answer, we're a call away. Our customers say the difference is simple: we care how it turns out. We answer our own phones. We keep our promises. And when something goes wrong, we fix it. Come and see what a local business should feel like. Visit [website or phone], and ask about [your offer]. [Business name]. Show up. Every time.

Brand ad, UK 97 words · ≈ 39 s of 60 s

Some businesses just sell. Others turn up. At [Business name], we've been turning up for [town or area] for as long as we've been open. Whether you need [what you offer] or just a straight answer, we're a phone call away. Our customers say the difference is simple: we care how it turns out. We answer our own phones. We keep our promises. And when something goes wrong, we put it right. Come and see what a local business should feel like. Visit [website or phone], and ask about [your offer]. [Business name]. Turn up. Every time.

Script ready? Paste it into Kveeky, pick a US or UK English voice, set the speed so it lands on 15, 30 or 60 seconds, and download an MP3.

Voice your radio ad free

How do you write a radio ad in five parts?

Every template above follows the same shape. Use it to rewrite any script of your own.

Hook (first 3 to 5 seconds). Start with the listener's situation or a question, not your company name.
Problem. One sentence on what is wrong or missing. Skip this on a 15-second ad.
Answer. Say who you are and the one thing you do best. Use short, spoken words.
Offer and deadline. One offer and one end date. Two offers split attention.
Call to action, said twice. Give one website or one phone number, then repeat it. Listeners cannot go back and re-read.

Write to be heard. Read the script aloud, shorten any sentence you run out of breath on, and spell out numbers and web addresses the way you would say them. Our guide to pauses, emphasis and pacing shows how to shape the read.

Does your script fit its slot? Paste it and check

Paste your edited script. The counter shows the live word count, the spoken length at your chosen pace and the word budget for your slot. Set the target to 15, 30 or 60 seconds.

For other lengths and paces, use the full words to minutes calculator.

Ad length	Templates here (before your details)	Spotify guidance	Average speech (150 wpm)
15 seconds	24–29 words	–	About 38 words
30 seconds	47–52 words	65 words or fewer	About 75 words
60 seconds	95–104 words	About 100 words	About 150 words

What rules apply to a US or UK radio ad?

UK: Radiocentre checks radio ads against the BCAP Code and the Ofcom Broadcasting Code. Pre-vetting is compulsory for special-category advertisers. These include consumer credit and investments, gambling, alcohol, medical, health and beauty products, food supplements, dating services, charities, religious organisations and matters of public controversy. Radiocentre aims to clear or advise within 24 office hours, and a 2-hour Fast Track costs £300 plus VAT per script for non-members.

UK content rules: the BCAP Code covers all ads on Ofcom-licensed radio and TV. Its section on misleading advertising covers substantiation, pricing, use of “free”, availability, comparisons and testimonials. Section 10 lists products that cannot be advertised on radio at all.

US: FCC rule 47 CFR 73.1212 says that when a station is paid to broadcast something, it must announce that it was paid for and by whom. For commercial advertising, saying the advertiser’s corporate or trade name is enough, and it is needed only once. Ask your station about its own copy rules and delivery specs.

This is general information, not legal advice. Check the current texts before you buy airtime.

Pre-air checklist Brief

Radio ad pre-air check: length fits the slot (15, 30 or 60 s). Name said at least twice. One offer, one deadline, one way to respond, repeated. Claims and prices can be backed up. UK: special-category advertiser? Submit the script to Radiocentre before booking. US: advertiser's name is stated. Ask the station for its delivery spec before mastering. Voice made on a paid plan if the ad promotes a business.

If the read uses an AI voice, check the platform’s labelling rules with our AI voice disclosure generator. For delivery files, loudness and platform limits, see the audio ad specs.

How Kveeky helps you produce radio ads

Kveeky turns a finished script into a voice read in minutes, so you can test two versions before you book airtime.

700+ voices in 40+ languagesAmerican and British English voices for US and UK campaigns, plus Australian, Canadian and Indian accents.

Speed from 0.5× to 2×Tighten or relax a read to land on 15, 30 or 60 seconds without rewriting it.

Six emotion presetsChoose from Neutral, Happy, Love, Angry, Calm and Sad to match the mood of the ad.

Free plan, paid plans for adsThe free plan gives 500 credits a month, about 40 seconds of standard voices. Every paid plan includes commercial usage rights.

See the AI voiceover for advertisements page for more on ad voices, or voiceovers for Spotify ads if the same script will run on streaming.

Frequently asked questions

How many words is a 30-second radio ad?

About 70 to 75 words at the average US speaking rate of 150 words per minute. Spotify recommends no more than 65 words for a 30-second ad, so write to 65 if the ad may also run there.

How do you write a 60-second radio ad script?

Open with the listener’s problem, say who you are, give one offer with a deadline, then repeat one way to respond. Aim for about 140 words so there is room for music and pauses.

Do UK radio ads need to be approved?

Radio ads from special-category advertisers, such as gambling, alcohol and financial products, must be cleared by Radiocentre before broadcast. Other ads still have to follow the BCAP Code.

Does a US radio ad have to say who paid for it?

Yes, the sponsor must be identified. For commercial advertising, stating the advertiser’s corporate or trade name is enough, and it is required once under FCC rule 47 CFR 73.1212.

Can I use an AI voice for a radio ad?

Yes. Write the script, choose a voice and download the audio. Check whether your station or platform has its own labelling or delivery rules, and use a paid plan if the ad promotes a business.

Sources

UK radio clearance, special categories, turnaround and Fast Track fees: Radiocentre, “Clearance”, retrieved 16 October 2026.
BCAP Code coverage, misleading advertising and prohibited categories: Advertising Standards Authority, “BCAP Code”, retrieved 16 October 2026.
US sponsorship identification, including the commercial advertising exemption: 47 CFR 73.1212, Cornell Law School LII, retrieved 16 October 2026.
65 words for 30 seconds and about 100 words for 60 seconds: Spotify Advertising, “Audio ad specs”, retrieved 16 October 2026.
Average speaking rate of about 150 words per minute: National Center for Voice and Speech, “Voice Qualities”, retrieved 16 October 2026.
Kveeky formats, plans and rights: Kveeky pricing, retrieved 16 October 2026.

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Radio Ad Script Templates for 15, 30 and 60 Seconds