Store announcement scripts are short, ready-to-read lines for your public address (PA) or in-store audio system: opening and closing times, offers, customer help and safety reminders. Most work best at 5–15 seconds. Below are 26 copy-ready scripts for US and UK shops. Add your details once, copy a script and voice it in Kveeky.
Key Takeaways
- Keep each announcement to one message and 5–15 seconds, about 12–35 words at a typical speaking pace.
- Say what to do, not just what is happening: “please bring your final items to the checkout” beats “we are closing”.
- In England and Wales, large shops (over 280 square metres) may open on Sundays for only 6 hours in a row between 10 a.m. and 6 p.m. Scotland has no trading-hours limits.
- Never pre-record a lost-child alert. Read it live and follow your store’s protocol, such as the free Code Adam kit from NCMEC in the US.
- For audio played in your store, use a paid Kveeky plan. Every paid plan includes commercial usage rights.
Personalise every script at once
- Type your details in the boxes below. Nothing is sent or saved.
- Pick an announcement type in the "Store announcement scripts" section. Your details are already inside every script.
- Press Copy, paste the script into Kveeky, choose a voice and download MP3 or WAV for your in-store audio player.
When to play each announcement
These are starting points. Adjust them to your store’s size, traffic and music.
| Announcement | When to play it | Ideal length |
|---|---|---|
| Welcome and hours | Once after opening, then every 60 minutes | 10–12 s |
| Closing reminders | 30, 15 and 5 minutes before closing | 10–12 s |
| Offers and departments | Every 15–20 minutes, rotating 2–3 offers | 7–10 s |
| Customer help and services | Every 30 minutes, or when queues build | 6–10 s |
| Safety reminders | When needed, or once an hour | 6–10 s |
Store announcement scripts
Choose an announcement type. Each script shows its approximate spoken length.
Opening and closing announcements
Welcome and today's hours ≈ 10 s
30 minutes to close (US) ≈ 10 s
15 minutes to close (UK) ≈ 12 s
5 minutes to close ≈ 10 s
Store now closed ≈ 11 s
Early closing or holiday hours ≈ 10 s
Offer and department announcements
Current offer ≈ 7 s
Department spotlight ≈ 7 s
30-minute flash offer ≈ 7 s
Loyalty program or app ≈ 9 s
Gift cards ≈ 7 s
Order online, collect in store ≈ 8 s
Customer help and service announcements
Where to find help ≈ 10 s
More checkouts opening ≈ 8 s
Self-checkout help ≈ 9 s
Returns and exchanges ≈ 6 s
Help reaching or carrying items ≈ 9 s
Safety reminders
These are everyday reminders only. Don't replace your fire or evacuation alarm message with a new recording: use the message your alarm system and fire safety advisor approved.
Spill being cleaned ≈ 7 s
Keep belongings with you ≈ 7 s
Keep children close ≈ 6 s
Return your cart (US) ≈ 9 s
Return your trolley (UK) ≈ 9 s
Seasonal, community and hiring announcements
We're hiring ≈ 8 s
Extended holiday hours ≈ 10 s
Charity collection ≈ 8 s
Thank-you sign-off ≈ 6 s
Paste any script into Kveeky, pick an American or British English voice, and download your announcement.
Create your store announcement freeNever pre-record a lost-child alert
A lost-child announcement needs live details and a fast staff response, so it should never be a recording. Read it live over the PA and follow your store’s own protocol. In the US, many businesses use Code Adam, a lost-child search program from the National Center for Missing & Exploited Children (NCMEC), created in memory of 6-year-old Adam Walsh. NCMEC offers the Code Adam kit free of charge, with a search protocol poster, a manager’s checklist and a training video.
How Kveeky helps you make store announcements
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How to set up recorded store announcements
- Personalise and copy the scripts you need, starting with welcome, closing and one offer.
- Paste each one into Kveeky, choose the same voice for all of them, and set the emotion and speed.
- Download MP3 or WAV and check which file type your in-store audio or PA player accepts.
- Match the volume across all files, so no announcement is louder than the music around it.
- Schedule and test each file on the shop floor, then update offers as soon as they end.
To check how long your own version runs, paste it into the words to minutes calculator. For level settings, see the loudness standards by platform. For seasonal greetings, see the holiday voice message scripts. For local radio, see the radio ad script templates, and for your phone line, the IVR and virtual receptionist scripts. More ideas for shops and teams are on the AI voiceover for business page.
Quick checklist before you play it
| Check | Why it matters |
|---|---|
| One message per announcement | Shoppers only catch one idea while they walk |
| Store name and a clear action | People know who is talking and what to do |
| Offer end dates are current | An expired offer causes problems at the checkout |
| Sunday hours checked (England and Wales) | Large shops may open for only 6 hours in a row, between 10 a.m. and 6 p.m. |
| Christmas Day and Easter Sunday checked (England and Wales) | Large shops must close on both days |
| Played once on the shop floor | Ceiling speakers and music change how clear a voice sounds |
| Made on a paid plan | Paid Kveeky plans include commercial usage rights |
Frequently asked questions
What should a store closing announcement say?
Say the store name, how many minutes are left and the closing time, then what shoppers should do: bring their final items to the checkout. End with a thank-you. Play it 30, 15 and 5 minutes before you close.
How long should a store announcement be?
Most store announcements work best at 5–15 seconds, about 12–35 words at a typical pace of 150 words a minute. Keep each one to a single message.
What are the Sunday trading hours for large shops in England?
In England and Wales, shops over 280 square metres may open on Sundays for 6 hours in a row between 10 a.m. and 6 p.m. They must close on Christmas Day and Easter Sunday. Scotland has no trading-hours limits.
Should I pre-record a lost-child announcement?
No. A lost-child alert needs live details and a fast staff response, so read it live and follow your store’s protocol. In the US, NCMEC offers a free Code Adam kit for businesses.
Can I use Kveeky for in-store announcements?
Yes. Paste your script, pick a voice and download MP3 or WAV for your in-store audio or PA player. For audio played to customers, use a paid plan: every paid plan includes commercial usage rights.
Sources
- Code Adam program, its origin and the free kit: National Center for Missing & Exploited Children, Code Adam, retrieved 28 October 2026.
- Sunday trading hours for large shops in England and Wales, Christmas Day and Easter Sunday closing, and no limits in Scotland: GOV.UK, trading hours for retailers: the law, retrieved 28 October 2026.
- Spoken lengths are estimated at 150 words a minute, the same rate as the words to minutes calculator.
- Kveeky plans and rights: Kveeky pricing, retrieved 28 October 2026.