A real estate video script leads with the home's best feature, follows the camera room by room and ends with one clear next step. At about 150 words per minute, a 60-second listing tour holds about 150 words. Copy a template below, add your listing details and voice it in Kveeky.
Key Takeaways
- Lead with the best feature. The view, the kitchen or the yard goes in the first sentence, not after the address and room count.
- Fit the words to the video. A 30-second Reel holds about 75 words, and a 60-second tour about 150. YouTube Shorts can run up to 3 minutes.
- Describe the property, not the buyer. US fair housing rules cover spoken statements, so “three bedrooms and a fenced yard” is safer than “perfect for a young family.”
- UK listings: say or show the key facts. National Trading Standards treats price, tenure and council tax band as always material.
- Write for the ear. Spell out “square feet,” “bedrooms” and prices as you’d say them, so an AI voice reads them right first time.
Personalise every script at once
- Type your listing details in the boxes below. Nothing is sent or saved.
- Pick a video type in the "Real estate video scripts" section. Your details are already inside every script.
- Press Copy, paste the script into Kveeky, choose a voice and download MP3 or WAV for your video editor.
Real estate video scripts
Choose a video type. Each script is a starter that sits under its word budget: replace the brackets and add one or two true details to reach it.
Just listed (15 and 30 seconds)
Best for Instagram Reels, TikTok, YouTube Shorts and Facebook the day the listing goes live. Put the address and price on screen too.Just listed, 15 seconds ≈ 26 words
Just listed, 30 seconds ≈ 48 words
Inside, there are [bedrooms] bedrooms and [bathrooms] bathrooms, with [second feature] and [third feature]. Outside, [yard, patio or parking detail].
It’s offered at [price]. I’m [agent name] with [brokerage]. Call [phone or website] to book your private showing.
Listing tour (60 seconds, about 150 words)
Best for the listing page, YouTube and email. Shoot in the order of the table, so the voiceover always matches what's on screen.| Time | Shot | Voiceover job |
|---|---|---|
| 0–5 s | Best exterior or hero room | Hook with the best feature |
| 5–15 s | Front of the home, entry | Address and the first impression |
| 15–30 s | Kitchen and living space | How the main rooms work together |
| 30–45 s | Primary bedroom and bath | Size, light and one standout detail |
| 45–55 s | Yard, view or neighborhood | What’s nearby, by name |
| 55–60 s | Agent on camera or logo card | Price and one call to action |
Listing tour, 60 seconds ≈ 109 words
Step inside, and the first thing you’ll notice is [first impression: light, ceiling height or flooring].
The kitchen has [counters, appliances or island], and it opens straight onto the living room. [One line on how the space flows.]
Upstairs, the primary bedroom has [size or view], plus a bathroom with [standout detail]. There are [bedrooms] bedrooms and [bathrooms] bathrooms in all.
Out back, [yard, deck or garage detail]. And you’re [time] from [named park, station or main street].
[address or neighborhood] is offered at [price]. I’m [agent name] with [brokerage]. To see it in person, call [phone or website].
Luxury tour (90 seconds, about 225 words)
Best for high-end listings, drone footage and a slower, calmer read. Set the AI voice speed a little under 1× and leave room for music.Luxury listing tour, 90 seconds ≈ 136 words
This is [address or neighborhood].
Set on [lot size or setting], the home opens with [best feature]. [One sentence on the architecture or the architect.]
The main living space is built around [fireplace, window wall or view]. Morning light comes in from the [direction], and in the evening, [what the room feels like].
The kitchen is made for cooking and for company, with [two named details].
There are [bedrooms] bedrooms and [bathrooms] bathrooms. The primary suite has [view, terrace or dressing room], and a bath with [standout detail].
Outside, [pool, garden or terrace]. Beyond it, [view or setting].
[One sentence on the location: named places and travel times.]
[address or neighborhood] is offered at [price]. Private tours are by appointment. I’m [agent name] with [brokerage]. Call [phone or website].
Open house (15 and 30 seconds)
Best for a teaser two or three days before, then a reminder on the morning of the open house.Open house teaser, 30 seconds ≈ 53 words
Come see [best feature] for yourself. [bedrooms] bedrooms, [bathrooms] bathrooms and [one more feature], offered at [price].
No appointment needed. I’m [agent name] with [brokerage], and I’ll be there to show you around. Questions before then? Call [phone or website].
Open house reminder, 15 seconds ≈ 26 words
Just sold and agent intro (30 seconds each)
Best for building trust between listings. Use only results you can show, and check that your sellers are happy to be mentioned.Just sold, 30 seconds ≈ 59 words
Congratulations to [seller first names, with permission] on the sale, and welcome home to the new owners.
[One true result, such as “We had three offers in the first week.”]
Thinking about selling in [neighborhood or town]? I’m [agent name] with [brokerage]. Call [phone or website] for a free, no-pressure chat about your home.
Agent introduction, 30 seconds ≈ 62 words
I help people buy and sell homes in [neighborhood or town]. I’ve [lived or worked] here for [number] years, so I know [local detail, such as which streets flood or where the best coffee is].
My job is simple: give you straight answers and a clear plan. When you’re ready to talk, call [phone or website].
UK property video (60 seconds)
Best for Rightmove, Zoopla and social video in the UK. It says the Part A facts out loud as well as showing them in the listing.UK property video, 60 seconds ≈ 109 words
Come in through [the entrance hall or porch]. The sitting room has [fireplace, bay window or original features], and the kitchen has [units, worktops or an island], with room for [dining table size].
Upstairs, there are [bedrooms] bedrooms and [bathrooms] bathrooms, including [en suite or family bathroom detail].
Outside, there’s [garden size and direction it faces] and [parking detail]. You’re [time] from [named station, high street or school].
The property is [freehold or leasehold, with lease length], in council tax band [band], and offered at [price]. To book a viewing, contact [agent name] at [agency] on [phone or website].
Words in square brackets without a highlight are details only you know. Replace them before you generate the audio.
Script ready? Paste it into Kveeky, pick a voice and download a WAV for your listing video.
Voice your listing video freeHow long should a real estate video be?
Match the script to where the video will play. Use about 150 words per minute, the average US speaking rate, and leave a few seconds for music and the closing card.
| Video | Length | Word budget at 150 wpm | Where it plays |
|---|---|---|---|
| Just listed or open house teaser | 15 to 30 seconds | About 35 to 75 words | Reels, TikTok, Shorts, Stories |
| Listing tour | 60 seconds | About 150 words | Listing page, YouTube, email |
| Luxury or feature tour | 90 seconds | About 225 words | Listing page, YouTube, Shorts |
| Neighborhood or market update | Up to 3 minutes | Up to about 450 words | YouTube, YouTube Shorts |
The lengths are our editorial suggestions. YouTube Help says Shorts can be up to 3 minutes long.
How long will your listing script run?
Paste your script and pick a pace. Set the target to 15, 30, 60 or 90 seconds to see your word budget.
For other formats, use the words to minutes calculator.
How to write a listing video voiceover
- Plan the shots first. List the rooms in the order the camera sees them, then write one or two lines per shot.
- Hook with the best feature. Open on the thing buyers will remember, then give the address.
- Say what the pictures can't. The camera shows the kitchen. The voiceover says the counters are quartz and the room gets morning sun.
- Name places, not people. "Ten minutes from Riverside Park" helps every buyer. Avoid lines about who the home suits.
- Keep every claim true. Check sizes, room counts and travel times against the listing before you record.
- End with one next step. Book a showing, come to the open house or call. Pick one and say it once.
Fair housing and listing rules for video voiceovers
A voiceover is advertising, so the rules for written listings apply to what the voice says. This is general information, not legal advice. Check the rules that apply in your state or country.
In the US, HUD’s rule at 24 CFR 100.75 bans ads and statements that indicate a preference or limitation based on race, color, religion, sex, handicap, familial status or national origin. It applies to written and oral statements, so it covers a spoken voiceover.
| Write this | Instead of | Why |
|---|---|---|
| ”Three bedrooms and a fenced yard" | "Perfect for a young family” | Describes the home, not the buyer’s familial status |
| ”Step-free entrance and a ground-floor bedroom" | "Not suitable for wheelchair users” | States features without limiting who may buy |
| ”A 5-minute walk to Riverside Park and the Blue Line" | "A great area for people like us” | Names places instead of describing neighbors |
Realtors also follow Article 12 of the NAR Code of Ethics, which requires “a true picture” in advertising. Standard of Practice 12-10 extends that to images and online content, so keep the voiceover as accurate as the photos.
In the UK, National Trading Standards guidance sorts listing facts into three parts. Part A is always material: the price, tenure for sales, and the council tax band, or the monthly rent and deposit for lettings. Parts B and C cover facts such as utilities, parking and flood risk.
The UK script above says the Part A facts out loud. If the video is the main advert for a property, we suggest you say or show them too.
Writing listing scripts for an AI voice
An AI voice reads exactly what you type. Listing shorthand is the most common trip-up, so write it out the way you’d say it.
| Type this | Not this | Why it helps |
|---|---|---|
| ”2,400 square feet" | "2,400 sq ft” | Abbreviations may be read letter by letter |
| ”3 bedrooms, 2 and a half baths" | "3BR/2.5BA” | Listing codes aren’t words |
| ”649 thousand dollars" | "$649K” | The voice says the price the way you wrote it |
| ”Maple Street” or “Saint James Road" | "Maple St.” or “St. James Rd." | "St.” can mean Street or Saint |
| ”the primary bedroom with its own bath" | "primary w/ en-suite” | Slashes and shorthand break the rhythm |
In Kveeky, custom pronunciations fix a street, town or development name once for every script. For names the voice still gets wrong, respell them the way they sound, such as “Wuster” for Worcester.
Some platforms ask you to label realistic AI-generated content. The AI voice disclosure generator gives copy-ready lines by platform.
How Kveeky helps you voice listing videos
Voice your next listing free
Sign up in seconds. No credit card needed. Every paid plan includes commercial usage rights.
For more, see our social media video voiceover page and our AI voiceover for business page. Our blog also covers the best AI voice generator for small business and how to write an AI voiceover script.
Before you export the listing video
| Check | Why it matters |
|---|---|
| The first sentence names the best feature | Viewers decide in the first few seconds |
| The script fits the video length | Audio that runs past the last shot gets cut |
| Lines match the shot on screen | The voice and the picture tell the same story |
| Room counts, sizes and travel times match the listing | Ads must give a true picture |
| No lines about who the home suits | Fair housing rules cover what the voice says |
| UK: price, tenure and council tax band are said or shown | Part A facts are always material |
| Abbreviations are written out | The AI voice reads them correctly |
| Paid plan for client or brokerage videos | Paid Kveeky plans include commercial usage rights |
Frequently asked questions
How long should a real estate listing video be?
We suggest 15 to 30 seconds for a just-listed Reel and 60 to 90 seconds for a full walkthrough. At about 150 words per minute, a 60-second tour holds about 150 words of voiceover.
What should a real estate video script include?
A hook with the home’s best feature, the address, the main rooms in the order the camera shows them, nearby places by name, the price and one call to action.
Do fair housing rules apply to a listing video voiceover?
Yes. HUD’s rule at 24 CFR 100.75 covers written and oral statements, including ads that indicate a preference based on a protected characteristic. Describe the property, not who should live there.
What must a UK property video mention?
National Trading Standards treats Part A information as always material: the price, tenure for sales, and the council tax band, or the monthly rent and deposit for lettings. Say or show these in any video that advertises the property.
Can I use an AI voice for real estate videos?
Yes. Paste your script into Kveeky, pick a voice and download MP3 or WAV for your video editor. Every paid Kveeky plan includes commercial usage rights.
Sources
- Average US speaking rate of about 150 words per minute: National Center for Voice and Speech, “Voice Qualities”, retrieved 2 November 2026.
- YouTube Shorts up to 3 minutes long: YouTube Help, “Understand three-minute YouTube Shorts”, retrieved 2 November 2026.
- Discriminatory advertisements and statements, written and oral, and the protected characteristics: 24 CFR 100.75, eCFR, retrieved 2 November 2026.
- Article 12 “true picture” and Standard of Practice 12-10 on images and online content: NAR 2026 Code of Ethics and Standards of Practice, retrieved 2 November 2026.
- Part A material information (tenure, council tax band, price, rent and deposit): National Trading Standards Estate and Letting Agency Team, “Material information – Part A”, retrieved 2 November 2026.
- Parts B and C material information published 30 November 2023: National Trading Standards, “Full material information guidance published”, retrieved 2 November 2026.
- Kveeky formats and plan rights: Kveeky pricing, retrieved 2 November 2026.