Compare Keap
Details side-by-side comparison of Keap against top competitors.
Detailed Comparison
Keap
CRM, sales and marketing automation built for small businesses.
CRMMarketing AutomationEmail Marketing
Instapage
The world's most powerful landing page platform for advertising teams.
Landing PagesMarketing AutomationConversion Optimization
Pricing
| Model | Subscription | Subscription Based |
| Starting Price | $299/month | $79/month (annual billing) |
| Has Free Version | No | No |
| Has Free Trial | ||
| Features | CRMEmail MarketingSMS MarketingSales PipelineLanding PagesAppointment SchedulingInvoices & PaymentsBusiness Phone NumberAutomation BuilderLead Management | Unlimited Landing PagesUnlimited ConversionsUnlimited ContactsDrag-and-Drop BuilderAI ContentTemplatesFormsCollaborationConversion Analytics |
| TrialPeriod | - | 14 days |
Other Specifications
| Category | CRM | Marketing |
| SubCategory | Sales & Marketing Automation | Landing Page Builder & Conversion Optimization |
| Primary Intents | CRMLead ManagementMarketing AutomationEmail MarketingSales AutomationAppointment SchedulingCustomer NurturingInvoice ManagementPayment ProcessingPipeline Management | Landing Page CreationConversion Rate OptimizationPPC Campaign OptimizationLead GenerationA/B TestingAd PersonalizationMarketing AnalyticsCampaign Performance Tracking |
| Target Audience | Small BusinessesConsultantsAgenciesCoachesProfessional ServicesHome ServicesHealthcare PracticesEntrepreneurs | Digital Marketing TeamsPPC AgenciesAdvertising TeamsEnterprise Marketing TeamsGrowth MarketersDemand Generation TeamsSaaS Companies |
| Key Features | CRM & Contact ManagementEmail MarketingSMS MarketingSales Pipeline ManagementMarketing AutomationLead Capture FormsLanding PagesAppointment SchedulingQuotes & InvoicesPayment ProcessingBusiness Phone LineLead ScoringCampaign BuilderReporting & AnalyticsMobile AppWorkflow AutomationCustomer SegmentationAI-Powered AutomationSales Follow-up AutomationCustomer Journey Tracking | Drag-and-Drop Landing Page Builder200+ Conversion Optimized TemplatesInstablocks Reusable SectionsAI Content GenerationAI ExperimentsA/B TestingServer-Side ExperimentationDynamic Text ReplacementAdMap Campaign VisualizationHeatmapsConversion AnalyticsForms BuilderPopup BuilderSticky BarsMobile Responsive PagesCollaboration ToolsCustom HTML/CSS/JavaScriptLead ManagementPersonalized Landing PagesGlobal Blocks |
| Integrations | ZapierQuickBooksStripePayPalWordPressGoogle WorkspaceOutlookCalendlyFacebookGoogle AdsShopifyWooCommerceThousands of Third-Party Apps | Google AdsGoogle AnalyticsGoogle Tag ManagerSalesforceHubSpotMarketoZapierWordPressDrupalMicrosoft DynamicsAdobe Analytics |
| Compliance | GDPRCAN-SPAM | GDPRSOC 2Enterprise Security Controls |
| Best For | Small businesses, consultants, agencies, coaches, service businesses, and entrepreneurs looking to automate lead nurturing, sales follow-up, appointments, invoicing, and customer communications. | Marketing teams, PPC advertisers, agencies, and enterprises looking to create personalized landing pages and maximize advertising ROI. |
| Security | Role-Based AccessTwo-Factor AuthenticationData EncryptionPermission ControlsAudit Logging | SSL EncryptionEnterprise SSOSAML AuthenticationAudit LogsRole-Based Access Control99.9% Uptime SLA |
| Deployment | Cloud SaaSWeb ApplicationMobile App | Cloud SaaSWeb Application |
| Supported Use Cases | Lead NurturingSales AutomationEmail CampaignsCustomer Relationship ManagementAppointment BookingInvoice CollectionBusiness AutomationCustomer Retention | Paid Advertising Landing PagesLead Generation CampaignsProduct LaunchesSaaS Marketing CampaignsEnterprise Demand GenerationAccount-Based MarketingConversion Optimization |
| Quality Score | 93 | 94 |
| APIAvailable | ||
| FreePlan | No | No |
| FreeTrial | ||
| Specs Enriched |
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